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Road safety #3500LIVES campaign

HSH Princess Charlene, the F1 driver and Ambassador of the Princess Charlene of Monaco Foundation Mr. Charles Leclerc and Mr. Jean Todt, appointed as Special Envoy for Road Safety by the United Nations General Secretary, presented the new visual for the #3500LIVES campaign implemented by the FIA: “Watch out for pedestrians”.

Every day, 3,500 people are killed on the roads.

Everyone has a role to play in making safer roads for all.

The #3500LIVES campaign outlines Golden Rules that can help save your life and the lives of others as “Buckle up”, “Never drink and drive”, “Slow down for kids”, “Look before crossing”, “Don’t text and drive”, “Use a child safety seat”.

Find the Road Safety Ambassadors and their advice on the website: https://www.fia.com/3500lives